(ContentDesk) October 15, 2005 -- Online florist Beyond Blossoms (http://www.beyondblossoms.com) has started a blog to talk about what else, but flowers. The blog is not just for people who want to send flowers, but as a place to provide unusual and interesting information about all things floral, from flower gardening tips to art exhibits featuring flowers, to fun facts about flowers. With all the talk recently about blogs, Beyond Blossoms co-founders Josh Grossman and Gina Maschek wanted to position their company as on the cutting edge. Josh says, Creating the blog is a way to make the website more than just a place to buy flowers. Its a way to interact with customers and hopefully provide content that they find informative, useful, and even funny, referring to one post about a man who planted flowers in, of all things, a toilet.
The company is willing to write about anything and everything related to flowers. Recent posts include a new computer game about flowers, Englands effort to improve public bathrooms with fresh flowers, how to plant fall flowers, and rare orchids found in Idaho.Beyond Blossoms chose to develop a blog in order to enhance the overall experience customers have when they come to our website to buy fresh flowers, says Grossman. A flower blog helps communicate our company's love for flowers and deepen our brand's connection with customers. The more interesting content we can provide, the more enjoyable our site will become to visitors. Since the blog is updated every day, we hope customers find it worth reading on a continual basis. Grossman hopes the blog will become a gathering place for readers passionate about flowers and sees the blog as a way to differentiate Beyond Blossoms from the competition, demonstrate their expertise, and gain mindshare with the consumer.Grossman and Maschek founded Beyond Blossoms in 2003.
The idea for the company flowered when they needed to write a business plan for an entrepreneurship class in grad school. We were looking for a business that would allow us to be creative and sell something that people love. Flowers are the perfect item, Grossman states. After graduating, the two began operations.Knowing it faces stiff competition from the well-known flower companies, Beyond Blossoms continually tries to improve the experience customers have when they buy flowers online. The flowers come from growers around the world and are guaranteed to be fresh.
They feature both single variety flowers, such as roses and lilies fresh in the bud stage, as well as elegant European style, hand-tied, mixed flowers all at affordable prices. Unlike other online florists, Beyond Blossoms specifies the exact flowers in each bouquet, so the buyer knows exactly what they will receive with each order. Besides the blog, the company features a flower picture contest, its favorite flower quotes, flower biology, and the meanings of various flowers. Beyond Blossoms chose internet marketing firm Radiant Marketing Group (www.radiantmarketinggroup.com) to assist them in the design and development of the blog.???? Beyond Blossoms offers elegant hand-tied fresh flowers from the grower. Visit its website at http://www.beyondblossoms.com.
The blog can be found at http://www.beyondblossoms.com/blog..
Floral engagement and lost love birds
In 1981 the year prince Charles and Lady Diana Spencer announced their engagement to be married I was hired as part of a team of florist to decorate the marque that held the Berkeley square ball in central London.
We had to arrive very early that meant leaving home at two o clock in the morning . The theme for the flowers was to be love and romance and the colour scheme pink and white
Beautiful exotic flowers had been imported from all over the world , it was like opening Pandora's box , large oriental Asiatic and cala lilies , cymbidium and dendrobium orchids roses and
Gerber's were used in the large pedestal arrangements whilst freesia were used in the table posies. Garden trellis were erected to create separate smaller areas to make the setting more romantic. Hours were spent pinning cut ivy and rusks to the trellis to give the appearance of creeping vines. Cut flowers were then attached to the foliage, we used carnations as hardy flowers that would...
Flower Power!
Many fail to realize the power flowers have on our emotional well being. Flowers overwhelm our senses with exotic fragrances and beauty. They play on our need for belonging, attention and attraction and most of all; flowers remind us that we are somehow "special" to someone.
So why do so many people underestimate the simple sentiment of flowers?
Reasons people give for not sending flowers are that they do not know where to start and that not everyone appreciates flowers, especially men.
Locating a florist near you is simple. By searching through your local phone directory or by doing an Internet search for Florists you can easily access an extensive directory of florists that should be able to accommodate deliveries in your area, nation and world wide.
Locating a florist near you, that is suited to your needs, however, may be a little more difficult.
Asking a florist if they have an active database that they use for...
Flower Power!
Ordering Flowers
As former florists, we witnessed all too often "Order Gatherers" taking advantage of consumers. These companies even purchase ads in your local yellow pages. They buy sponsored ads in major search engines online. They create websites that lead you to believe that they are a local florist. These companies often work in a call center, far removed from the recipient of your flower gift.
These companies will process your $60.00 floral arrangement order and pass it on to a local florist at a value of $43.00 (to include delivery) You paid $60.00! It just doesn't make sense. We find these companies to be misleading and dishonest. They would never tell you that the value of your arrangement is compromised. They are happy to process your order and keep a portion of your money. Consumers deserve better.
Always make sure you are dealing directly with a REAL local florist to get the best value and better service! Here are just a few of the advantages of ordering your flowers from a...
Ordering Flowers
Bridal Bouquets
A display of flowers is an indispensable part of a wedding in every culture.
Flowers are used in the bouquet carried by the bride, her attendants, the groom and his friends. Flowers enhance the beauty of the prayer areas, altars and the church during a wedding. While selecting bridal bouquets, it's important to know which flowers are in season during the period of the year when the wedding date falls. Selecting seasonal flowers may help reduce costs while purchasing flowers from a florist.
Bouquets may convey a just-picked-from-the-garden look or a formal look.
It's important to achieve a good balance between the bridal gown and bouquet. At times, bouquets with a fresh-picked look may look out of place in combination with an extremely formal gown. It is also important that the bouquet size should complement the personality of the bride. A very large bouquet can sometimes overshadow the bride's presence and the grace and style of the bridal gown.
Florist > Bridal Bouquets
Flower Delivery Services
Giving the gift of flowers has been a long time tradition. Flowers symbolize beauty, compassion and love and convey emotions and often communicate when words are not enough. Flowers are given for many occasions including birthdays, anniversaries, births, deaths, get-well wishes and just to say ?I Love You'. Florists can usually plan on being exceptionally busy at some peak times of the year such as Valentine's Day and Mother's Day. Many of the top performing florists stay busy year round by specializing in funeral arrangements and other important events.
Birthdays, anniversaries and ?no-reason' gifts are in demand year round.Traditionally the local hometown florist was only a phone call away and could handle most of the client's needs. The customer just had to give them a ring, tell them the occasion and have the flowers delivered. However, with the global community that we now live in, it has become necessary to expand ordering options and options for flower delivery. A plethora...
Flower Delivery Services
How to create an Irresistible Valentine?s Day Centerpiece:
Valentine's Day is just around the corner which of course makes us think of love, romance and of course flowers! It seems this special day wouldn't be complete without them. Flowers touch our souls and brighten our spirits which is why they have remained a popular choice for "lovebirds" all over the world!Depending on your mood and the flowers you pick, you can make this arrangement whimsical or elegant, so gather what you need and let's get started! Supplies:Store bought heart shaped basket (about 4 inches deep)Florist foamPlastic liningFlowers ~at least two varietiesLarger flowers (all same color) such as carnations or roses for center and filler flowers for accentFollow these simple steps to create your own Valentine's Day Centerpiece:1. Line heart shaped basket with heavy plastic2. Cut a piece of florist foam in the shape of a heart~ foam should fill up entire basket3. Soak foam in water and place it in the basket4.
Cut center flowers (carnations or roses) the same depth as...
How to create an Irresistible Valentine?s Day Centerpiece:
New Site Informs Consumers on How to Avoid Being Ripped Off When Buying from a Florist
(ContentDesk via ContentDesk Direct) May 9, 2006 -- NathLaf Enterprise announced today the launch of its new informative website, www.flowerandflorist.com. This website only purpose is to provide unbiased and reliable information on how to shop for flowers and how to find a trustworthy florist both offline and online.Last year, $1 billion of flowers were sold online and it is estimated that Americans will spend $20 billion on plants and flowers this year. Its a huge industry, but for the customers what is important is to make a loved one smile because the flowers they bought are just perfect and were delivered on time. We feel strongly about educating the general public on how to make wise purchases so they dont feel theyve been ripped off, said CEO Nathalie Lafleur. Its particularly important when you buy a gift since youre not the only one involved in the process. There...
New Site Informs Consumers on How to Avoid Being Ripped Off When Buying from a Florist